Fisher-Price made a caterpillar that teaches coding basics to preschoolers

ficher price

Parents worried about how to mold their three-year-olds into computer programmers will be relieved to know that Fisher-Price is on the case, starting with a toy caterpillar.

The company will debut its $50 Think & Learn Code-a-Pillar tonight at Pepcom’s Digital Experience, a pre-CES media event, though the toy won’t be available to buy until this summer. Instead of getting not-yet-potty-trained kids to code with a screen and keyboard, this plastic caterpillar uses more subtle tactics: it teaches the basics of coding, like sequencing and programming, with segments of the caterpillar’s body. Each of these eight segments is labeled with different symbols and colors. Kids put them together, attach them to the caterpillar’s smiling, blinky-eyed, motorized head, and press a button to get the whole toy to move.

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